You would have probably heard of the concept of a parallel universe which is entirely hypothetical. But you will probably be amazed to know that unknowingly a parallel world has come into being—the digital world. The pace of innovation and progress in this world is far more than the real world where we live. Businesses […]
In today’s highly complex and dynamic marketing environment where rapid technology advancements change and shape user preferences, marketing strategies need a solid foundation material. Big data is a treasure trove for successful marketers. It provides them with better understanding of customers, improves the supply chains, and helps promote campaigns and discounts. And this is only […]
