These days, a marketing company that doesn’t offer search engine optimization (SEO) services is one that’s not meeting the needs of a significant portion of clients. But not every marketing company can afford to keep a dedicated SEO staff. That’s what SEO resellers are for. When it’s too much work, too much money, or too much time to offer your clients the SEO services they need, use a white label SEO company.
White label SEO agencies, or SEO resellers, perform SEO work on behalf of marketing and digital marketing companies that need help to fulfill their clients’ SEO orders. You can take the finished deliverables, put your own logo on them, and sell them to your clients. Here’s what you can accomplish when you use a white label SEO company.
Run Your Marketing Campaigns More Efficiently
Using SEO resellers to do the SEO portion of your marketing campaigns can really make things run more smoothly. Your white label SEO agency will have a staff of experts who will know the most efficient ways to produce your SEO deliverables. They’ll have the time and resources to monitor developments within the SEO industry so they can work to increase organic traffic to your clients’ websites regardless of changes to search engine algorithms or other situations.
Get Better Results for Your Clients
The better the results of your clients’ SEO campaigns, the more positive word-of-mouth advertising you’re going to get. You’ll get more referrals and more repeat clients, too.
SEO resellers know what it takes to make an SEO campaign successful and they’ll offer a high-quality product to your clients – often, a higher-quality one than you could have provided yourself. SEO resellers use all the latest SEO tools and technology, so they can bring cutting-edge analytics, first-rate keyword tools, and other resources to the job. Your clients will enjoy improved rankings in search returns and get more customers. You’ll be able to streamline your operations while still offering clients the high level of quality they want.
Save Time and Money
Maybe you have the opportunity to grab a big SEO contract, but need to fill your expertise gap before you can actually do the work. Maybe you want to start expanding into taking on more SEO work, but aren’t sure if you can afford to hire more people.
SEO resellers can save you a lot of time and money. Not only will they complete SEO work for your clients efficiently, they’ll also do it much more cheaply than the cost of hiring even one new staff person. If you’re not sure you can afford to pay for the salary and benefits of a full-time SEO, rest assured that you can probably afford to work with an SEO reseller instead.
How much does it cost to hire an SEO reseller? Most SEO resellers will give you a monthly rate if you have a lot of SEO work coming in, or they can give you a flat rate for a campaign or for specific SEO tasks that you can’t handle in-house.
You can customize the level of service all you want, so if you have, for instance, a great content writer on your team already, you can keep using them and don’t need to get content writing services from a white label SEO agency.
Depending on how much SEO work you need done, it might cost you several hundred dollars a month to work with a reseller. That leaves you plenty of margin to raise the price on the finished product so you can still make a profit for the work.
Concentrate on What You Do Best
The best use of your time and that of your staff is doing what you’re best at. Outsourcing SEO jobs to a white label SEO agency can free up internal resources so that staff have the time and energy to turn their attention to their core tasks. You’ll get better results from your staff if they’re allowed to focus on their areas of expertise, and your business will run more smoothly with more attention being paid to core business activities.
When you need to offer your marketing clients SEO services but you can’t handle doing SEO, you need to work with a white label SEO agency. SEO resellers allow you to resell SEO work they’ve done for your clients under your brand. You can avoid having to do the work yourself – and no one will ever know the difference.
Aisha Gujral 
UPLARN 
