Undoubtedly, your e-commerce store would be at stellar heights, but you still have to give efforts in marketing to skyrocket your sales. Driving traffic to your eCommerce store is still easy but converting that traffic into paying customers is all about your marketing strategy.
Every day your Google search for shopping gets refreshed with new stores in the list. This is creating even more competition for the existing stores. Google’s SEO algorithms are changing daily and buying pay-per-click ads are breaking the biggest budget.
In order to remain in the running race, you constantly have to keep promoting your online eCommerce store to be in the top search list. Try to think like a buyer and understand which tactics would work the best.
Understand customers’ preferences and behavior and be well versed with the latest trends and advancements in the eCommerce industry. You can make your store better with a Magento eCommerce development service.
Let’s have a look at the trends to promote the online eCommerce store that would seal the deal for you.
Products Are Judged By Their Title
One of the essential elements of the product page is its title. It tells people what your product is all about. Make sure, you use exact terms and description to help your product rank as there is plenty of room for the right keywords.
Your title should include the brand name or distinguishing feature or the product itself. It should Magento Ereflect all the information upfront to the customers even before the customers visit the page.
Use A Strong Call To Action
A visitor on your website is surely looking for the guidance which tells them which way to proceed. Don’t sound imperative but a good well-written call to action will definitely increase E-commerce conversion.
Your call to action should draw eyes and trigger the customer to visit the page.
Take a look on your website. Are you sure, you have given a strong call to action? If not, do it now and observe the conversion rate.
Offer Free Shipping
Even the customers buying a premium item from your store would think twice on paying high shipping fees. Free shipping is something which, when appears on the sites drive more traffic.
According to Baymard.com, 61% of the customers are leaving the shopping cart because of paid shipping. Include pop-ups on your website announcing free shipping offer. In doing this, do consider the below points;
- Set a minimum amount for free shipping eligibility
- Mention limited time free shipping service
- Promote it through social media platforms or emails.
Start Blogging Regularly
To connect with the customers and rank better on search engines, you should consider writing a blog as one of the options.
Actively, feature your blog on the online store. Guest post on other websites and blogs will bring awareness amongst customers.
Offer Unexpected Gifts And Discounts
Knowing what your customer is purchasing from your store, you can send them a personal gift as a sign of showing gratitude. This will surely surprise your customer and your store would rank on top on their wishlist.
Integrate Social Media Platforms
With almost 500 million daily active users, social media platforms are one of the fastest ways to promote your eCommerce store. This can be the best way to connect to customers, influence them and pitch for your store.
Usage of hashtags and a post at the right time will help you building visitors on your store. Try to engage your audience with some interactive sessions with them, run a contest, add your products to the social media page which will definitely increase your sales.
Adopt Email Marketing
Today’s businesses run with loyal customers. Always try to foster the relationship with your customers so that they keep coming back to your store.
You can create a loyalty program for your regular customers. Sending your customers personalized emails improves the engagement rates.
Make your subject line and preview text in the email so powerful that it urges your customers to come back to the site and view the page. Set a reward for the customers who refer your store to others.
Build An Emotional Connect With Customers
Our patron customers, definitely need special treatment. At each occasion or any event try to show them you care. Such acts of gratitude will surely pull the heart string of customers and would make them visit your store again and again.
Ask them feedback on their shopping experience, help them if they are in any difficulty, ask them to share any story or event which was ever emotional. Sometimes this emotional connection helps you in attracting more customers.
Many other critical elements play role in deciding products’ success or a failure. With innovation and advancement, it is important to move towards personalization and giving new experiences to the customers. Find the best creative way to get engage with your customers and there you go with an uptick in traffic and sales.
Aisha Gujral 
UPLARN 
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