The net insurance premiums written in the US in 2018 amounted to $1.22 trillion.
If you’re just starting out in the insurance industry, this figure is a very attractive one. However, to get a slice of this pie for yourself, there are a few things you’ll have to get right.
Top 5 tips on marketing for insurance agents
Internet marketing is one of the most important of these. Because of the importance of online platforms nowadays, marketing is entirely different now than it was even a few years ago. Insurance agents should follow below marketing tips to generate more sales leads.
Learn About SEO
Search engine optimization (SEO) is perhaps the most important element of online marketing. It refers to structuring your web pages in such a way that they appear close to the top of a search engine’s list of results, making people more likely to discover them.
Certain techniques, such as link building and site performance optimization, are particularly important here. You’ll also need to learn how to target people searching for specific keywords. If, for example, you’re looking for Medicare supplement leads, you’ll want to zero in on people searching for terms like “Medicare supplement.”
Sharpen Your Content Marketing Game
While optimizing for search is important, you also need to create engaging content. If people don’t stay on your site after clicking into it, they’re not going to purchase a premium from you.
Make sure all your blogs are informative and accessible. If you’re using video content, ensure that its visual elements are clean and easy on the eye.
Learn to Use Social Media the Right Way
Facebook and LinkedIn are excellent platforms upon which insurance agents can drum up new business.
If you create regular, high-quality posts for your business, leads may see these and become clients. The more time you devote to your social media presence, the more effective this strategy will be.
Build Your Network
Social media sites aren’t only useful for marketing. They’re also great places to build up your professional network.
It’s always important to have high-quality connections, no matter what industry you’re involved in. You never know when a new opportunity might present itself.
Use Outbound Marketing Techniques Where Required
Because it’s seen as more efficient, inbound marketing is preferred by most marketing executives nowadays. However, outbound marketing also has its place.
For example, building up a mailing list and sending regular emails to prospective leads can have huge growth benefits.
The Best Way to Execute Insurance Marketing
Insurance marketing is a rapidly developing landscape. While this presents a lot of challenges, it also gives emerging market players the chance to compete with established industry giants.
The five tips above will have you well on your way to executing an effective marketing strategy for your insurance business and moving forward.
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