Top 10 Customer Review Sites to Consider in 2025

So what is the big deal about customer review sites? Well, it turns out, it is a huge deal.

It is 2024 and customer behavior and beliefs are changing fast. And to keep up with this, brands and businesses need to pay their hands on constant things like customer reviews. Choices have spoilt customers and considering that, many businesses now prefer to showcase customer reviews on their website.

And no business can expect to give an entirely bad service and sweep it under the carpet. Your customers are now empowered and vigilant about their purchases. And they are always ready to voice their opinions. This is why customer review sites for businesses exist.

Some entrepreneurs may have a difficult time getting feedback from customers. However, it is time well spent in this guide, as we explore different platforms any entrepreneur may need on their road to starting a business.

10 Customer Review Sites to Consider In 2024

As the marketing legends rightly say, go where your customers hang out. This will help you to create a greater audience in less time. This is in itself a good way to get to know your customers. Have a look at the different customer review sites for business, take what resonates, and be active in that space.

1. Google Reviews

Customers are given this astonishing facility by Google Reviews to provide opinions and thoughts about a brand and its products. It is essential for a person who is in business to participate with this amazing tool in the search engine arena. What’s even better is that Google Reviews is user-friendly and simplifies the process for you.

It lightens your load before you even realize it, for instance, it asks your customers and store visitors via email to provide feedback about your business. This makes sure you do not have to go through the hassles of asking for reviews every time.

Try more than less when you want to get Google reviews for your business. The more the number of Google reviews you get, the better your brand’s reputation and visibility will be developed. They often include keywords pertinent to your business, which gives search engines a chance to comprehend better what your business actually does. Alongside that, the reviews themselves also include keywords that help them serve search engines in better understanding what your business is about. When you have received enough reviews, then you can equally begin plugging them on your website by embedding Google business reviews. It becomes a form of social proof for your business.

2. Yelp Reviews

Yelp reviews are a strong motivator for consumers looking for information and opinions about businesses. Yelp is an online platform that enables users to share reviews, ratings, and experiences an individual has had with almost everything that can be found on the street, from restaurants and hotels, to stores of every variety and service providers. Most important, the comments themselves will offer potential customers a resource for understanding the standards of service and products, as well as overall consumer satisfaction.

Yelp’s review system then allows people to express their remarks more directly and helps the general public become informed. Customers may have the option to score businesses by giving them a one-one-five star rating plus commentary on good and bad things people observed in what they experienced. Yelp likewise permits clients to load up images, making what they are saying visible.

Having nice Yelp reviews of their business ensures positive standing, creates credibility, and also improves an entity’s online visibility. Contrariwise, negative reviews can only link the image of a business to a poor image and even discourage the target customer.

3. Facebook Reviews

Facebook reviews often known as Facebook recommendations are one of the biggest communities. According to Statista’s data, 52% of global internet users between 25 and 34 years old posted reviews online.

It makes sense that if most reviews and feedback end up on the internet, a company’s Facebook page will boost its reputation.

Facebook one of the most popular social media platforms, offers businesses plenty of room to expand. These reviews allow people to share what they think and how they feel, from glowing praise to harsh criticism. Users can score businesses from one to five stars and write a review to explain their thoughts in more detail.

Facebook reviews are a helpful tool for people looking to learn more about a business or service. With Facebook’s massive user base, these reviews can shape how potential customers make decisions and help them understand a brand’s reputation and quality. People often comment on different aspects in their reviews such as how well they were treated as customers, the quality of the products, the prices, and how happy they were overall with their experience.

4. Trustpilot

Trustpilot is a website where people can review and score businesses. It acts as a place for customers to give feedback letting them show how happy or unhappy they are with many different companies. Trustpilot reviews and their features give a peek into several parts of what customers go through.

These parts include how good the product is how well the company treats customers how fast they deliver, and if the company seems trustworthy overall. People can give businesses stars, from one to five, and write in detail about their dealings with them.

Trustpilot pushes for openness by letting companies answer reviews, which helps businesses to connect with their customers. Trustpilot is known to have a strong way to check that helps to get real reviews from actual customers.

Trustpilot also lets you do things like sort reviews by how many stars they have, put them in order by date, and look for specific words.

5. Airbnb Reviews

If you’re in the hospitality industry, you know about Airbnb. This platform offers travelers the cheapest option. It lets guests who’ve stayed at an Airbnb property give feedback and score their stay. These comments help both hosts and future guests.

After a stay, guests can rate their host and the property from one to five stars. They can also write a full review sharing what they think about things like cleanliness, location, and how happy they were overall.

For people thinking about booking, Airbnb reviews are key to making a choice. They give a peek into how good the place is how welcoming the host is, and what the whole experience is like. Guests can read past reviews to check if a listing fits what they want and need.

Positive reviews help hosts boost their reputation and get more bookings. These reviews also give hosts useful input letting them make things better and tackle any problems guests point out. Hosts are urged to keep their standards high and reply to reviews. This shows they’re on top of things and care about making guests happy.

6. Tripadvisor

Tripadvisor is one well-known online platform where folks can say what they thought about all sorts of travel stuff, like where to crash, eat, and stuff to check out in the city. It’s super useful if you’re trying to figure out where to go based on what other people say.

People dropping reviews on Tripadvisor don’t just slap a star rating on; they often share heaps about their stay, like if it was super clean, if the vibe was cool, and if it felt worth the cash. They might even throw in some photos. The site’s got a massive crowd of 490 million users, so for folks running a hotel or restaurant, counting on Tripadvisor reviews is a big deal.

When you dive into the reviews on TripAdvisor, you’re getting the real deal on things like how friendly the staff are, if it’s spotless or not, the vibe of the place, and whether it’s worth the cash. Plus, they’ve got this nifty five-star system for ranking everything.

7. Capterra Reviews

While we are talking about how customer reviews are important for the mainstream industries, some other industries like SaaS also need testimonials by the users before the potential customers lay their hands on it.

As the definition goes, Capterra is a popular online platform that offers software reviews and ratings for businesses. It serves as a valuable resource for companies looking to find software solutions. Capterra has a vast collection of customer reviews covering a wide range of software categories, such as project management, customer relationship management, accounting, etc.

Capterra’s review system typically includes ratings on various factors

• Ease of use
• Functionality
• Customer support
• Value for money

The platform also offers features for filtering and comparing reviews, making it easier for users to find the most relevant and reliable information. This further helps the target audience to make an informed decision. Capterra allows you to compare four businesses at the same time.  Reviews on Capterra are often detailed and include feedback on specific features, integrations, and overall user experience. This makes sure that no one leaves a fake or spammy review.

8. Etsy Reviews

Etsy stands out as a go-to digital bazaar geared for crafters boasting an array of handmade and bygone treasures, alongside craft essentials. It’s a massive hit , with a whopping 4.36 million vendors selling. People now use it to add flair to celebrations.

Just like other platforms in the roster, this site has a system for critiquing purchases. Etsy’s feedback mechanism sheds light on product excellence. Even more, while Etsy leans on a product-centric trade model, it empowers consumers to voice their thoughts on delivery speeds, the helpfulness of customer support, and the overall contentment with their shopping experience.

Clients have the power to grade vendors using a system with up to five stars and can drop some specific feedback about what they bought. These reviews show up on the merchant’s profile, which assists likely shoppers in making smart choices.

Just like every similar reviews website, Etsy’s pretty keen on having real reviews on its site. So, given this, the website’s got a way for folks to call out and deal with reviews that smell fishy or just don’t play fair.

9. Amazon Reviews

Surveying over 2000+ US shoppers shows 89% are more inclined to purchase stuff from Amazon rather than different online stores. Pretty much this means Amazon sits right at the heart of the online shopping world.

So yeah, opinions on Amazon matter when folks decide what to buy. People get to voice their thoughts on how smooth the buying went, if the stuff’s any good, and whether they can count on the seller. These comments are super important for everybody shopping or selling since they’re like a badge of trust and a thumbs-up to the crowd.

Amazon’s tackling the fake review issue head-on. Their team is using some nifty computer programs to check out how reviews sound and the pattern stuff. Plus, these codes are super good at spotting sketchy behavior that might point to fake or messed-up reviews. And guess what? Amazon’s not stopping there. They’re all about getting the real deal from folks who buy stuff. How? By dropping them emails and little nudges to share what they really think.

Get this – there’s this cool thing called a Verified Purchase tag that Amazon slaps onto reviews. It’s pretty neat because it shows that the person leaving the review isn’t just some random Joe or Jane – they bought the thing from Amazon. This tag is a game-changer because it helps shoppers tell the legit reviews from the maybe-not-so-legit ones.

10. G2 Reviews

G2 was formerly known as G2 Crowd. So if you ever read G2 crowd anywhere consider it the same as G2. G2 is a renowned online platform that specializes in collecting and presenting reviews for software and service providers. The platform provides and completes overview of the product including the factors like;

• Ratings
• Pricing
• Features
• User Feedback

G2 reviews offer valuable insights into the features, functionality, user-friendliness, customer support, and overall satisfaction with a particular software or service.

Unlike the other customer review sites for businesses, G2 has a different authentication process. Before anyone leaves a review, G2 asks them to authenticate their presence through LinkedIn. This ensures authentic reviews on the platform.

As soon as the business starts getting reviews, G2 also provides different badges to the service providers.

Wrapping Words

Customer Reviews are an unavoidable part of any business. The only trick is to know what platform is relevant for your business. If you are into hospitality, you can opt for platforms like Tripadvisor, Airbnb, etc. and if you own a SaaS product, what’s better than G2?

Remember that, you can be present on different customer review sites for business. But make sure the platform resonates well with your niche. This will open up the right scope for you and fetch you more reviews. What you also need to keep in mind is that having reviews for business does not have limited usage. You can use these reviews as an advertisement on social media in your marketing campaign. In fact, many business owners have opted to embed Google business reviews on websites.

It has a vast scope for boosting your business. So what are you waiting for? Go ahead, choose the right, customer review sites for your business, and get started.

Good Luck!