The net insurance premiums written in the US in 2018 amounted to $1.22 trillion. If you’re just starting out in the insurance industry, this figure is a very attractive one. However, to get a slice of this pie for yourself, there are a few things you’ll have to get right. Top 5 tips on marketing for […]
Category: SEO Basics
How to Make Successful PPC Campaign in 2020
The pay-per-click (PPC) tool is one of the essential tools used by marketers to advertise their product on the Internet. If you want instant traffic and conversion then search engine optimization, content marketing, and any others digital marketing services stream will remain solitary in front of PPC. Because for instant traffic and conversion PPC is […]
Google Data Studio – Beginner’s Guide to Visualize Data
Are you an online marketer? If yes, then most probably, you are introduced to Google Data Studio, a revolutionary data collection source. Here, you will get some details regarding reasons of using it, how to use it, and some tips. In marketing, data is the key to success when it comes to prepare and implement […]
Why Are Backlinks Important in 2020?
Backlinks are links that lead to your website from other sites. They are also known as inbound links. These links can increase your site’s traffic by directing visitors to your website. They can also be accessed by web crawlers. Web crawlers are tools search engines send out to gather data that is used to assign […]
5 PPC Optimization Strategies That Can Skyrocket the Effectiveness of Your Ad
If you are reading this article, then, you must already know about pay per click services. So, we’ll not get into what PPC is. What we will discuss in this article is how you can use PPC to strengthen the effectiveness of your ads. The odds stack up in favor of PPC, with over 50% […]
What are Some of the Key Benefits of a Full SEO Evaluation by a Seasoned Consultant?
While your SEO efforts may be producing some results, are you really getting the best possible returns as they relate to reputation and traffic? The only way to know for sure is to contact someone who can evaluate what you have in place. A full evaluation is a must according to Olya Gladkaya, SEO strategist […]
The Importance of Using SEO for Your Small Business
SEO plays a crucial role in the future of any business, and the reasons are apparent. Any small business can use SEO and profit from it, no matter how small. If you own a small venture and are trying to survive in the turbulent economy, there’s no better way to achieve this than using SEO. Furthermore, […]
Importance of SEO in Today’s Digital Marketing Trends
With the rapid advancement of technology and media, it is appropriate to say that we live in a digital world. The world has shrunk enough to fit in the palm of our hands. And with this advancement, the field of digital marketing has seen a great rise. One of the most important aspects of digital […]
Google Core Update January 2020: A Detailed Overview
Google is the most popular and widely-used search engine due to its advanced search features. Naturally, most websites, publishers, bloggers and other users aim to optimize their website according to Google’s algorithm. This is done to rank higher in the search results of Google SERP. However, the algorithm changes on a periodical basis. Google rolls […]
E-A-T: What Does It Mean for Your SEO Strategy?
Figuring out Google’s ranking algorithm is tough but necessary. Whether you’re focused on understanding the ins and outs of local SEO or you’re more focused on organic search results at the national level, you have to have some knowledge about what Google is looking for and how pages and content rank. In 2015, Google released […]