Packaging is the core element of every product-based business because it acts as your brand’s visual identity. You can ensure product protection while making a difference in the competitive marketplace with custom packaging boxes and bags. Making important considerations before customizing product packaging helps your brand boost sales. These considerations include understanding brand persona, customers’ […]
Author: Salman Shahid
Salman Shahid is the CEO of OXO Packaging, a custom packaging company with operations in the U.S., U.K. and Australia. His exceptional business development skills have helped many expand multiple brands and turn them into successful enterprises.